Our Services
Strategic consultancy
We deliver professional consulting services to media advertisers, during which we provide a starting point for various media planning and buying related decisions, supporting decision-making processes at a strategic level.
Tender consultancy
For an advertiser, selection of the media agency in charge, can have a significant impact on the effectiveness of their media strategy and media buying.
An objective comparison of the prices and the strategic proposals recommended by the agency presents challenges to advertisers. As Media Compass consultants, we offer a process embedded in a unique framework that also answers the questions detailed below.
Analyzes related to media negotiations
The sales strategies, policies of media sales houses and media owners change to different degrees from year to year. On the advertiser side, this makes it difficult to judge the conditions received for the following year and makes it complicated to navigate between condition changes. We easily overcome these difficulties with our analysis and information base. We provide a comparable and transparent picture so that our clients can navigate the changing frameworks and, as a result, make decisions more easily.
Media audit
The way of effectively investing a media budget can be examined based on different parameters. Determining effectiveness without analyzing data from media usage researches will not give satisfying results. During our audit activities data are analysed from all aspects that identify opportunities to improve efficiency. As a result of our work, we make concrete recommendations that can be put into practice immediately.
Media training
Our goal is to provide our partners with reliable basic professional knowledge by using our own experience, so that they can make confident decisions in any situations when it comes to media management and media investment.
